Some typological characteristics of the mythological lexical group. On correlation between the word and the image in mythological records of the 19th-21st centuries. Marginal ways in development of mythological figures and their nomination. Who is the "zlyden" (the Sinister)? What is a "plump hour"? Who and why is afraid of Efimon? Mythological words in modern everyday usage in the North of Russia and nation-wide.